🗣️Great UX with Lokalise and Vercel

Boosted new partnership opportunities by crafting a compelling narrative involving Vercel and Lokalise.

Edge + localization = Great UX

Introduction

As a Senior Product Marketing Manager, I partnered with Lokalise and Vercel's Partnership Managers to craft a narrative emphasizing Lokalise's localization personalization and Vercel's swift content delivery via its edge network. This collaboration enhanced user experience and, through a demonstrative example, empowered agency partners to assess partnership avenues. This strategic alliance led to a surge in agency partnerships, subsequently boosting new sales opportunities.

Outcome

The strategic collaboration between Lokalise and Vercel resulted in a powerful narrative that showcased Lokalise's expertise in localization personalization and Vercel's rapid content delivery through its edge network. This synergy not only elevated the user experience but also served as a potent example for agency partners to evaluate potential collaborations. As a result, there was a marked increase in agency partnerships, which in turn amplified new sales opportunities and expanded the reach of both brands.

Assets

1. AI emporium lokalise demo app

2. How to continuously localize using GitHub Actions

3. Using GitHub Actions for Continuous Localization