Lokalise demo landing page traffic to demo bookings conversion was below the industry standard. Which resulted.
We noticed most of the visitors are scrolling down and spending time on viewing the logos and quotes. But this information are missing in the hero section.
Previous version of the demo landing page
Solution
Did a Joruney map and eliminated unnecessary steps. Created mockups to present and possible designs we can implement with Marketo templates. Based on the HotJar heatmaps data
GA page traffic to demo CTA -> HotJar heatmaps -> Figma mockups -> Marketo template update and changes
Challenge
The demo site was not owned by the Development Marketing team and it was owned by the Website team. Resistant to making changes and they thought it is not easy to make changes and proposed limitations with Marketo. With My Frontend knowledge demoed what is possible. What impact we can have, treat it like an experiment and if it doesn't work, we can revert back to the previous state, the risk is lower here. Getting buying from the other teams was quite challenging
Outcome
Increased traffic to demo bookings, resulted in the smooth
