📼Demo landing page optimization

Problem

Lokalise demo landing page traffic to demo bookings conversion was below the industry standard. Which resulted.

We noticed most of the visitors are scrolling down and spending time on viewing the logos and quotes. But this information are missing in the hero section.

Solution

Did a Joruney map and eliminated unnecessary steps. Created mockups to present and possible designs we can implement with Marketo templates. Based on the HotJar heatmaps data

GA page traffic to demo CTA -> HotJar heatmaps -> Figma mockups -> Marketo template update and changes

Challenge

The demo site was not owned by the Development Marketing team and it was owned by the Website team. Resistant to making changes and they thought it is not easy to make changes and proposed limitations with Marketo. With My Frontend knowledge demoed what is possible. What impact we can have, treat it like an experiment and if it doesn't work, we can revert back to the previous state, the risk is lower here. Getting buying from the other teams was quite challenging

Outcome

Increased traffic to demo bookings, resulted in the smooth

Tools used

  1. Google Analytics

  2. HotJar to analyze heatmaps

  3. Marketo templates

  4. Figma

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