🔐Parallels Browser Isolation

Parallels Browser Isolation provides a secure way to access web applications, including Software as a Service (SaaS) and other cloud-based applications, right from your favorite web browser.

Source: Parallels Browser Isolation

Introduction

As a Senior Technical Product Marketing Manager, I led the successful launch of Parallels Browser Isolation, an advanced security solution designed to protect users from web-based threats. This initiative was realized through market analysis, strategic positioning, and innovative marketing strategies, ensuring a robust defense against cyber risks while maintaining seamless user experiences.

Problem

The rise of SaaS applications accessed via browsers has led to increased cyber attacks. Traditional security measures are inadequate, causing breaches and data compromises. Customers need effective browser isolation solutions to enhance cybersecurity and operational efficiency, highlighting a critical market gap.

Outcome

The launch of Parallels Browser Isolation significantly improved cybersecurity for our customers, reducing web-based threats and data breaches. It enhanced IT efficiency by simplifying browser security management and led to increased customer satisfaction and adoption. This innovative solution strengthened our market position as a major player in secure web access.

Tactics

With Parallels' strong presence in end-user computing and the rise of SaaS adoption, launching Parallels Browser Isolation to provide comprehensive security solution for desktops, servers, and SaaS apps.

Security is a new category for Parallels, so collaborating with industry experts and analysts for continuous feedback on marketing materials.

Focusing on cross-selling with Parallels RAS and Secure Workspace, enabling and educating partners, and nurturing prospects through targeted email campaigns and feedback-driven improvements.

Market Research

Analyzing secure web access solutions, including pricing, features, customer reviews, and analyst insights, to better position against competitors.

Sales Enablement

Equip sales teams with battle cards for competitive enterprise browsers, highlight Parallels Browser Isolation's defense against cyber attacks, and provide tools for identifying ideal customers with a concise pitch deck, 1-pager and data sheet.

Testimonials

“Browser isolation is getting the attention and investment that is due in the market. Strategically, Zero Trust requires that we don’t trust the internet, and we don’t trust our users not to interact with malicious content. Using Parallels Browser Isolation aligns with that requirement and can help a business enable this critical strategy. And it does so without negatively impacting the user experience” - Chase Cunningham, Dr. Zero Trust and cybersecurity expert