# Technical Partner Marketing

<figure><img src="https://1411707061-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FluGnUadgBQIfEelPVx16%2Fuploads%2F6oKOmKU7ZNOGPImiMjIc%2FCopy%20of%20Add%20a%20subheading.png?alt=media&#x26;token=b7b1a912-0903-4077-97d9-928997a3a04d" alt=""><figcaption><p>Partnership</p></figcaption></figure>

### [Great UX with Lokalise and Vercel Partnership](https://anilkumark.gitbook.io/portfolio/technical-product-marketing/technical-partner-marketing/great-ux-with-lokalise-and-vercel)

Boosted new partnership opportunities by crafting a compelling narrative involving Vercel and Lokalise.

### Partnership via community

1. Introduced [MACH alliance](https://machalliance.org/) to [Vercel](https://vercel.com/).
2. Organized [HEADLESS Meetup events in Berlin](https://anilkumark.gitbook.io/portfolio/community/headlessons), connecting digital agencies with HEADLESS technology partners.

### [Build your dream workflow using Atlassian Forge](https://blog.developer.atlassian.com/build-your-dream-workflow-using-forge/)

Championed Atlassian's Forge in marketing campaigns, showcasing its potential for seamless app development. Highlighted innovative integrations, such as Figma-Confluence synergy and WhatsApp-driven Jira tasks, to demonstrate value to potential technical partners. [Read more details here](https://anilkumark.gitbook.io/portfolio/frontend-work/app-innovations-enhancing-workflows-across-platforms#atlassian-forge-apps)

<figure><img src="https://1411707061-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FluGnUadgBQIfEelPVx16%2Fuploads%2F2iC6aUniUnVd1b06y8FQ%2F1f9f9daa-ce61-4338-858d-4fee920cce65-990x445.png?alt=media&#x26;token=9dc67d2a-0d7d-4fa5-9735-417700dd8027" alt=""><figcaption><p>Source: <a href="https://blog.developer.atlassian.com/build-your-dream-workflow-using-forge/">https://blog.developer.atlassian.com/build-your-dream-workflow-using-forge/</a></p></figcaption></figure>

### Tech Partner landing page on [Lokalise Marketplace](https://lokalise.com/product/apps)

Implemented a tech partner landing page on Lokalise Marketplace, enhancing integration adoption, streamlining the integration initiation process, and ensuring accessible support.

<div><figure><img src="https://1411707061-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FluGnUadgBQIfEelPVx16%2Fuploads%2FZ5BVfNfPfHxTBvIpquM2%2FScreenshot%202023-10-02%20at%2012.30.47.png?alt=media&#x26;token=1093edf4-cf56-431e-bec3-27cd9c6d3e72" alt=""><figcaption><p><a href="https://lokalise.com/product/apps/customer-service/dixa">https://lokalise.com/product/apps/customer-service/dixa</a></p></figcaption></figure> <figure><img src="https://1411707061-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FluGnUadgBQIfEelPVx16%2Fuploads%2FKKFBefDwxbgX6Ftdln5r%2FScreenshot%202023-10-02%20at%2012.33.11.png?alt=media&#x26;token=af84c06a-a527-4512-857b-5504af86af41" alt=""><figcaption><p><a href="https://lokalise.com/product/apps">https://lokalise.com/product/apps</a></p></figcaption></figure> <figure><img src="https://1411707061-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FluGnUadgBQIfEelPVx16%2Fuploads%2Fac5UkLtWKpuo15MByUMT%2FScreenshot%202023-10-02%20at%2012.32.15.png?alt=media&#x26;token=99a81abf-b0e4-4b49-ba20-1e0660a2f054" alt=""><figcaption><p><a href="https://lokalise.com/product/apps/notifications-and-events/make">https://lokalise.com/product/apps/notifications-and-events/make</a></p></figcaption></figure></div>

### Testimonials&#x20;

What feedback did the Partnership, Sales, and Customer Success team share about Anil?

<figure><img src="https://1411707061-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FluGnUadgBQIfEelPVx16%2Fuploads%2FtTW0JvOvgdN77G8GoYCS%2FPartnership.png?alt=media&#x26;token=dc5171fa-577e-4081-9798-5b8b9eeeafbb" alt=""><figcaption><p>Testimonials from my colleagues at Lokalise</p></figcaption></figure>
